Spot produced by Moodyproduction by Evelina Manna.
“The idea was born from the desire to communicate to everyone, gay and otherwise, that there is nothing wrong with living your emotions and feelings openly with simplicity and naturalness.
Evil lies in prejudice, in the demonization of something that ultimately is only love and therefore cannot harm anyone. Unfortunately, in our country there is still a high level of discrimination and prejudice that those who are more fragile and sensitive, such as the protagonist of my commercial, cannot bear such pressure, reaching extreme gestures as we read more and more often in the newspapers. So the commercial wants to urge everyone not to judge, not to discriminate, to live and let live with serenity what should be everyone’s right, that is, to love and feel feelings.
Love, in all its declinations, is the basis of every evolved and aware society. It is no coincidence that the song by Cole Porter that I chose as the soundtrack of the commercial is called “Let’s fall in love” which means “let’s fall in love” and its lightness and harmony, in my opinion, well represent the joy with which feelings should be experienced.”
Pappi Corsicato.